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Social Media Isn’t Going Anywhere for Building Products Marketers
Action at the BMA National GROW Conference Learnings from the BMA International Conference While a lot of arguments were made at last week’s Business Marketing Association International GROW!...
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3 Keys for Using Social Media to Generate Leads in the Building Industry
Use Social Media to Fill the Sales Funnel At last week’s Business Marketing Association International GROW! Conference in Chicago, I heard from Kipp Bodnar, an inbound marketing strategist at...
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The New Role of the Building Products CMO
10 Lessons from Greg Brown, CEO of Motorola Solutions Recently I heard Greg Brown, the CEO of Motorola Solutions, speak at the Business Marketing Association International GROW! Conference. He spoke...
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What “The Ultimate Question 2.0″ Means for Building Product Marketers
Image linked from jephmaystruck.com – click to buy this book on Amazon.com What a Net Promoter Score is and how it could be useful for you I had the opportunity to attend the 2012 International...
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The Top Ten Ways Building Product Marketers Can Achieve Enchantment, Part 1
Guy Kawasaki’s 10 Keys to Enchantment, Success I recently had the opportunity to hear Guy Kawasaki speak. If you haven’t heard of Guy, you need to look him up. He is known as the former chief...
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The Top Ten Ways Building Product Marketers Can Achieve Enchantment, Part 2
Guy Kawasaki’s 10 Keys to Enchantment, Success In a recent post, I introduced you to Guy Kawasaki and his first 3 pillars for achieving enchantment. As promised, here are steps 4-10 on how to...
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Why We Need to Focus on Purpose in Building Products Marketing
Image linked from worksmartmompreneurs.com Asking Your Company ‘Why Do We do This?’ Recently we heard Eduardo Conrado, the SVP and CMO of Motorola Solutions, talk about the process their company went...
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